Dortmund Original – the new BVB home jersey 2023/24

The silhouette of SIGNAL IDUNA PARK is recognizable, and the coal structure is intended to remind us of the roots of the Ruhr region. Both characterize Borussia Dortmund’s new home shirt in the traditional colors black and yellow.

“A jersey should stand out and be remembered,” explains BVB fan Timo R., who created the jersey design. “What makes a BVB home game special? The fans, the Yellow Wall and the stadium. Stripes and patterns are chic, but swap colors and logo, leave out the stars … You know what I mean.“ The result is a home jersey on which one of the pylons of SIGNAL IDUNA PARK can be recognized, thus immortalizing BVB’s home ground. The diagonal black stripes in coal structure recall the history of the Ruhr area. 

For the first time in the club’s history, BVB teamed up with PUMA to have its fans design a jersey. From more than 15,000 entries from all over the world, a jury that included captain Marco Reus and BVB legend Dede selected nine designs that made it into the final round. Fans were also asked to vote: the final design received by far the most votes.