Bayern Munich CEO says sporting success is most important aspect of club continuing to grow

Money isn’t the be-all, end-all…

Bayern Munich CEO Jan-Christian Dreesen recently was asked if last season’s trophyless campaign had a negative impact on the club.

“We were not at all satisfied with our sporting performance. But it did not have a major economic impact on us, even though we lost some income from sponsorship contracts or additional games such as the Supercup. We will present very good figures again at the annual general meeting and will positively surprise some people,” Dreesen told FAZ (as captured by @iMiaSanMia).

In the vein, Dreesen was also asked if the club was so financially successful that it no longer needed to win championships to be considered successful.

“No. I don’t think it will ever happen. The most important thing for our image, for our appeal, for our international presence and of course also for our fans is sporting success. It is the core, the basis of our business. In this respect, we can cope with a year without a title. But if we were not successful in sporting terms for several years, that would have a negative impact on our brand and our economic power in the medium and long term,” said Dreesen.